It is widely believed that the success of a video game depends on the charisma of its main character. Walla Walla Studio is sharing expertise in character design pricing to fill the gap. Few know what it takes to create a virtual character, however. Viewers expect new memorable characters saturating various visual productions. Both game development companies and players foresee new viral games appearing. The questions are not idle in light of the continuing growth in digital video content consumption. Why so? Do modern visual designers suffer from a crisis of imagination? What does the character design imply in general? And how much can an iconic character’s design cost? The trend of using the images of real-world actors as game characters is apparent. The game creators and players recognized the movie superstar as Johnny Silverhand. Nothing extraordinary seemed to happen in the world gamers’ community when Keanu Reeves embodied the main character of Cyberpunk 2077 on the screen.